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Product Pricing Calculator Template (Is It Worth Productizing Your Knowledge?)

Product Pricing Calculator Template (Is It Worth Productizing Your Knowledge?)

Use this calculator and the prompts below to help figure out whether or not it's worth investing the time into building your own digital product.

Models For This Step

We’re going to try and answer a focused question: Should you create and build a digital product from your existing knowledge, services and expertise?

To make it actionable, we’ll focus on a very specific use case. That is, anyone who is actively fulfilling client-based projects, and is interested in productizing one or some of those services into a digital product offering.

Background Questions

  • Which of your services do people most resonate with?
  • Which aspects of those services are highly repeatable? Which could be packaged into a product that delivers at least 70% of the value of delivering it 1-1?
  • How much do you normally charge?
  • How many opportunities (or how much traffic) are you expecting to generate?
  • What is a reasonable conversion rate % for those opportunities?

We are not using this model to price a product that is needed to sustain your entire business. This is an add-on, and we’re simply trying to answer the key question: is it worth your time to build it?

So, in that vein, let’s find out:

  • How many hours will it take to build your first product?
  • How long will it take to package, present and publish/host your product?

That’s all. We just want to find out whether or not it’s worthwhile.

You can use the calculator above to help get started.

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Your whole business in one place.

This template is part of our integrated solo business workspace: Clarity OS.

No more flipping between tabs, repeating entries and losing track of how it all fits together--keep your business in one place with Clarity.

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