Business Development

Sales and Marketing

What is it?

Business development involves identifying, pursuing, and developing new opportunities and partnerships for a small business.

Why is it important?

Business development provides valuable and useful information and insights on the market and the competition of a small business. It enables small businesses to identify, to pursue, and to develop new opportunities and partnerships, and to create value and opportunities with their customers and stakeholders. It supports and enables small businesses to grow and to expand, and to diversify and to innovate their products and services.


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