The conversion rate is a measure of the percentage of visitors to a webpage or website who take a desired action, such as making a purchase or filling out a form. It is calculated by dividing the number of conversions by the number of visitors, and is typically expressed as a percentage.
The conversion rate is important for several reasons. First, it can indicate the effectiveness of a webpage or website in achieving its goals and objectives, and can provide feedback on the quality and relevance of its content and design. Second, it can help to improve the return on investment (ROI) of a webpage or website, and can maximize the value of its traffic. Third, it can provide insight into the preferences and behavior of visitors, and can inform future optimization and strategy.
There are several ways to increase the conversion rate. These include:
The benchmark values for the conversion rate can vary depending on the industry and type of a webpage or website. Generally, a high conversion rate is considered desirable, as it indicates that a webpage or website is effective in achieving its goals and objectives. However, it's important to note that these benchmarks are not set in stone, and can vary depending on the specific circumstances of a webpage or website.