Email Open Rate (OR) is a measure of the effectiveness of an email marketing campaign. It is calculated by dividing the number of recipients who open the email by the total number of recipients. For example, if you send an email to 100 recipients and 30 of them open the email, your Email OR is 30%.
Email OR is important because it indicates how well your email marketing campaign is capturing your recipients' attention. A high Email OR means that your email is engaging and relevant to your recipients, which can lead to increased engagement and conversions. On the other hand, a low Email OR may indicate that your email is not effectively grabbing your recipients' attention, which could lead to lower engagement and conversion rates.
There are several ways to increase Email OR, including:
• Using a compelling subject line that grabs the recipient's attention and encourages them to open the email
• Providing valuable, relevant content that is tailored to the recipient's interests and needs
• Segmenting your email list and sending personalized, targeted messages to different groups of recipients
• Testing and optimizing your email campaigns to identify the elements that are most effective in driving opens
• Avoiding using "spammy" words or phrases in the subject line, which can trigger spam filters and prevent your email from being delivered to the recipient's inbox
The average Email OR across all industries is around 20-30%, according to data from email marketing platform Mailchimp. However, the Email OR can vary widely depending on the industry and other factors, such as the quality of the email content and the relevance of the offer to the recipient. For example, the Email OR for the retail industry is typically higher than the average, while the Email OR for the B2B technology industry is typically lower.