What are Organic Keywords?
Organic Keywords are the words or phrases that people use to search for a business's website on search engines. These keywords are important because they indicate the topics or themes that are relevant to the business and its audience, and can help the business understand the needs and interests of its audience. Organic Keywords can be obtained through various tools and techniques, such as keyword research, website analytics, and search engine optimization (SEO).
Why are Organic Keywords Important?
Organic Keywords are important because they help a business understand the interests and needs of its audience, and can be used to improve the relevance and visibility of its website on search engines. By identifying the most relevant and popular Organic Keywords, a business can optimize its website content and meta tags to improve its ranking on search engine results pages (SERPs) and attract more traffic to its website. This can lead to increased engagement and conversions, and can help the business differentiate itself from its competitors.
How to Increase Organic Keywords
There are several ways to increase Organic Keywords, including:
• Conducting keyword research to identify the most relevant and popular keywords and phrases related to the business and its products or services
• Optimizing the website content and meta tags to include the most relevant keywords and phrases
• Creating high-quality and engaging content that is of interest to the business's audience and that uses the relevant keywords and phrases
• Leveraging the power of social media and other online platforms to promote the business's content and attract more traffic to its website
• Collaborating with influencers or other businesses to promote the business's content and reach a wider audience
Industry Benchmarks for Organic Keywords
The average number of Organic Keywords for a business can vary widely depending on the industry and other factors, such as the size of the business and the nature of its products or services. It is important for a business to benchmark its Organic Keywords against other businesses in its industry in order to determine if its keyword strategy is in line with industry norms. This can help the business identify opportunities to increase its Organic Keywords and improve its relevance and visibility on search engines. As an example, the average number of Organic Keywords for a small business in the retail industry is around 1,000, while the average number of Organic Keywords for a large business in the technology industry is around 10,000.