Black Friday Campaign Notion Template & Planner (2023)

Black Friday Campaign Planner
Black Friday Campaign

If you're selling something--services and products, alike--Black Friday is going to see more volume and a heightened willingness to buy than most other times of year.

For those of us who aren't so keen on sales-ey techniques, it can be hard to go all in on discounts and the general Black Friday vibe (madness).

But there is, by now, an expectation of sales; customers are primed for deals, and being prepared for that widespread expectation never hurts.

So just in case you were on the fence about pulling together a Black Friday campaign of your own (whether it's for your eCommerce store, your freelance services, a course you're working on or a SaaS tool you're growing), here's a little Notion template to help you:

  • Map out the pace and cadence of content;
  • Plan emails and posts;
  • Play around with your pricing and discounts;
  • Track campaign performance; and
  • Feel a little more like you're 'in' the Black Friday action, not just observing 👀

Let's take a look inside.

Notion Black Friday Campaign Planner Template

  1. Campaign dashboard;
  2. Offerings section;
  3. Discounts database;
  4. Pricing calculator;
  5. Content posts timeline & planner;
  6. Targets; and
  7. Performance

Black Friday Campaign Dashboard

This section gives an overview of the key moving parts of your Black Friday campaign: Sales Performance and content timeline. Use it to remind yourself of upcoming posts, and track your sales and revenue on specific offers thus far.

Offerings section

This is where you list out the Black Friday offers that'll be available to customers during the sale. This could be your entire product catalog--or just a few select products that you're putting up on sale during the seasonal sale.

Discounts database & pricing calculator

In this section, you can work out the discount pricing and play around with variations to see what works best.

Content posts timeline & planner

Plan out Black Friday social media posts, emails, videos--whatever it is you need--and keep track of when and where everything's going live.


Set your Black Friday targets. Make sure they're realistic, of course, but it doesn't hurt to aim high.


Tracking the performance of your Black Friday campaign is essential. A dashboard in Notion lets you easily compare results and see what works best--so you can use that information in future Black Friday campaigns.

So there you have it, Black Friday Campaign Planner in Notion! It's the perfect way to keep everything organised and set yourself up for success when Black Friday comes around. Good luck with your campaign!

Happy planning! 🎉

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