TAGS:
Industries

List Of Industries: For B2B Segmenting And Related Dropdowns (NAICS)

The 2022 NAICS official structure document lists 2144 distinct industry codes; that's a bit dense to navigate through though (who knew there were so many industries dedicated to various grain farming!).

Instead of having you wade through that spreadsheet, I've transferred the high level categories into a Notion database with the 96 official industry categories from the NAICS.

Why, you might ask?

Two reasons.

1. List of industries for dropdown selection

One use case is precisely the one I found myself in when creating this database. I wanted to create a dropdown list of industries for Notion-run businesses to choose from--so that they can be specific about the target segments they want to go after if they offer any B2B services or products.

I found myself referencing a bunch of secondary source content, when I figured I might as well go to the official source: the NAICS official structure document. Once I found the densely packed excel spreadsheet, translating this into Notion seemed like a useful exercise (which may or may not prove to be true...!).  

But there's one more reason I've added this component to the library.

2. Building robust infrastructure for indie businesses

My main mission with Landmark Labs is to improve the infrastructure for online and indie business building. Within that, there are several fundamentals that I'll be adding more resources toward in the coming months and years (from revenue models to acquisition channels).

Business industries is certainly one such fundamental. Whether that's better understanding your customer segments, or simply reminding yourself of the sheer scope of productive activity that powers our modern world--this document seemed like info more people should have ready access to.

The thing is: now that we have this official list in Notion, we can reference it wherever we like going forward. And the truth is, I don't know where, when or if it will be all that useful--but part of what I'd like to do here is translate as many useful bits of information over into a common language (Notion) so that building an online business is easier, and more grounded, than ever.

In case you're curious, here's the full list of industries included in the database:

  • Crop Production
  • Animal Production and Aquaculture
  • Forestry and Logging
  • Fishing, Hunting and Trapping
  • Support Activities for Agriculture and Forestry
  • Oil and Gas Extraction
  • Mining (except Oil and Gas)
  • Support Activities for Mining
  • Utilities
  • Construction of Buildings
  • Heavy and Civil Engineering Construction
  • Specialty Trade Contractors
  • Food Manufacturing
  • Beverage and Tobacco Product Manufacturing
  • Textile Mills
  • Textile Product Mills
  • Apparel Manufacturing
  • Leather and Allied Product Manufacturing
  • Wood Product Manufacturing
  • Paper Manufacturing
  • Printing and Related Support Activities
  • Petroleum and Coal Products Manufacturing
  • Chemical Manufacturing
  • Plastics and Rubber Products Manufacturing
  • Nonmetallic Mineral Product Manufacturing
  • Primary Metal Manufacturing
  • Fabricated Metal Product Manufacturing
  • Machinery Manufacturing
  • Computer and Electronic Product Manufacturing
  • Electrical Equipment, Appliance, and Component Manufacturing
  • Transportation Equipment Manufacturing
  • Furniture and Related Product Manufacturing
  • Miscellaneous Manufacturing
  • Merchant Wholesalers, Durable Goods
  • Merchant Wholesalers, Nondurable Goods
  • Wholesale Trade Agents and Brokers
  • Motor Vehicle and Parts Dealers
  • Building Material and Garden Equipment and Supplies Dealers
  • Food and Beverage Retailers
  • Furniture, Home Furnishings, Electronics, and Appliance Retailers
  • General Merchandise Retailers
  • Health and Personal Care Retailers
  • Gasoline Stations and Fuel Dealers
  • Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
  • Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
  • Air Transportation
  • Rail Transportation
  • Water Transportation
  • Truck Transportation
  • Transit and Ground Passenger Transportation
  • Pipeline Transportation
  • Scenic and Sightseeing Transportation
  • Support Activities for Transportation
  • Postal Service
  • Couriers and Messengers
  • Warehousing and Storage
  • Motion Picture and Sound Recording Industries
  • Publishing Industries
  • Broadcasting and Content Providers
  • Telecommunications
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
  • Web Search Portals, Libraries, Archives, and Other Information Services
  • Monetary Authorities-Central Bank
  • Credit Intermediation and Related Activities
  • Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • Insurance Carriers and Related Activities
  • Funds, Trusts, and Other Financial Vehicles
  • Real Estate
  • Rental and Leasing Services
  • Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)
  • Professional, Scientific, and Technical Services
  • Management of Companies and Enterprises
  • Administrative and Support Services
  • Waste Management and Remediation Services
  • Educational Services
  • Ambulatory Health Care Services
  • Hospitals
  • Nursing and Residential Care Facilities
  • Social Assistance
  • Performing Arts, Spectator Sports, and Related Industries
  • Museums, Historical Sites, and Similar Institutions
  • Amusement, Gambling, and Recreation Industries
  • Accommodation
  • Food Services and Drinking Places
  • Repair and Maintenance
  • Personal and Laundry Services
  • Religious, Grantmaking, Civic, Professional, and Similar Organizations
  • Private Households
  • Executive, Legislative, and Other General Government Support
  • Justice, Public Order, and Safety Activities
  • Administration of Human Resource Programs
  • Administration of Environmental Quality Programs
  • Administration of Housing Programs, Urban Planning, and Community Development
  • Administration of Economic Programs
  • Space Research and Technology
  • National Security and International Affairs

What a beautifully boring list... you can duplicate the database to your Notion with the link on this page if you'd like to reference it in your own workspaces.

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