PESTLE analysis is a framework often used by businesses to identify and assess the external factors that can have an impact on their operations.
These factors can be grouped into six broad categories:
Businesses use PESTLE analysis to gain a better understanding of the operating environment they're in and to make informed decisions about their future strategy and direction. It helps you get a big picture of the macro environment; what's going on that's beyond your direct control? And how might those things affect your day-to-day actions and strategic direction?
So, what exactly are some examples of factors that might fit under each of the big 6 categories?
Political
Economic
Social
Technological
Legal
Environmental
The Notion template comes pre-filled with some example factors, but you can always delete these and add your own.
Each factor is an item in a Notion database--which means you can assign it properties, write notes about it and add attachments. The properties set by default are:
If you are going to run a PESTLE Analysis, you might as well do it in Notion and leverage the flexibility of Notion databases--because, once you're done, you can always relate these factors to other areas of your Notion workspace for reference ;)
Enjoy!
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