Notion vs. Airtable: Comprehensive Comparison Guide for Small Businesses (2024)

For small businesses, the organization is key to success. Notion and Airtable are modern tools that offer unique approaches to business systemization. This guide compares the two platforms to help you make an informed decision for your business needs.

Airtable: The Database-Centric Organizational Tool

Key Features:

  • Combination of spreadsheet and database functionalities
  • Customizable views including Grid, Calendar, Kanban, and more
  • Rich field types for comprehensive data entry and tracking
  • Automation to handle repetitive tasks and workflows
  • Templates tailored to various business functions
  • App integrations to connect with other services


Airtable offers a free plan for individuals and small teams, with additional functionalities available in Plus ($10/user/month) and Pro ($20/user/month) plans. Enterprise pricing is also available upon request.


  • Intuitive interface for managing complex databases with ease
  • Flexible views and rich features tailored to various types of data
  • Ideal for teams relying heavily on data-driven workflows and CRM-like systems


  • The pricing model can become expensive for teams requiring advanced features
  • May require time to fully understand and utilize its database-centric approach

Reasons to prefer Airtable:

Airtable is best suited for businesses that need a robust, database-like tool for tracking detailed, complex projects or managing inventory, and those who appreciate the familiarity of a spreadsheet interface.

Notion: The Versatile Workspace for Every Business Need

Key Features:

  • Flexible note-taking, task management, and database organization
  • Rich editing options for comprehensive documentation
  • Templates for anything from project management to HR and design
  • Real-time collaboration with commenting and sharing capabilities
  • Customizable views with pages, lists, and tables
  • API for integration with external apps and services


Notion provides a free Personal plan and a Team plan at $8 per user per month. For specialized business templates to enhance productivity with Notion, small businesses can visit


  • An all-encompassing toolkit suitable for a wide array of business processes
  • Simple pricing structure that's approachable for small to mid-sized teams
  • Lends itself well to both structured and unstructured data


  • Can require a setup period to tailor the systems to your business's needs
  • Lacks some of the in-depth, spreadsheet-like analysis features found in Airtable

Reasons to prefer Notion:

Notion is ideal for businesses that want a scalable, multipurpose platform capable of handling anything from light databases to comprehensive project management and documentation.


While Airtable focuses on blending database functionalities with the ease of spreadsheets, making it great for specific data-centric applications, Notion serves as a broader workspace with a variety of tools for documentation, organization, and project management. Small businesses ready to harness the power of Notion to streamline their workflows can explore Landmark Labs' suite of Notion templates designed for various business needs at


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